To celebrate the summer, Bud Light threw 50 concerts in all 50 states — in one day. It was a pretty big undertaking.
Similarly, I only had three days from brief to delivery to create a full-page spread for Rolling Stone to promote 50/50/1. I hand lettered every state with the name of the artists performing there, and then we digitized it.
Funny story... it never made it into Rolling Stone, but it did get rolled out nationwide as collateral for the mega music festival.
days to complete
states to letter
