Tackling bad banking and big ambitions.
There could be nobody better to show off SoFi’s all-in-one finance app than Justin Herbert, the quarterback who calls SoFi Stadium home. So we gave our Break Up with Bad Banking campaign a football-centric twist, showing fans how much better life could be when you’re on Team SoFi.
STILLS AND GIFS BY JACK STRUTZ
In addition to our broadcast spot, which aired during key primetime games in the 2022-2023 season, we also filmed a series of social-forward performance videos featuring Justin showing off his deadly precision, Justin in a mock-Madden player selection screen, and the referee from our TVC reviewing bad banking instant replays.
For the 2023-2024 season, we introduced a new campaign: All Your Ambitions. Our new TVC with Justin was its debut.
CREATIVE direction
Created in house at SoFi, with production by Greenpoint Pictures and Little Prince.
Lead SoFi team:
ECD: Jonathan Woytek / GCD: Ian Graham / CD: Jackie Linayao, Jeremy Diessner / ACD: Marty Bonacorso, Kelly Bonner, Alex Anderson / Sr. PM: Deiter Segura / Sr. Art Director: Alex Curran / Copywriter: Trent Matthews / Designer: Carlo Beza / Editor: Jedidiah Stuber / Motion Graphics: Caleb Grady, Matthew Cho